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How brands can navigate complex parenting styles
There are many ways to raise a kid. Kinder Chocolate’s Catherine Bertrac looks at the forces that shape modern parenting styles and how that informs their approaches to treats.
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Most employees say it’s appropriate to discuss mental health at work
Fewer, but still a majority, say they are comfortable actually sharing about their own mental health at work
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Here's who won the 2024 Super Bowl advertising awards, and why!
Access our 2024 Super Bowl insights portal here.
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Money Fights: One in three (34%) partnered Americans identify money as a source of conflict in their relationship
Despite the money fights, vast majority (84%) are on the same page with their partner, when it comes to finances
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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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Affluent Outlook 2024: Cleared for takeoff?
Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.
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[WEBINAR] Ipsos Reputation Council 2024: AI, Sponsorships, M&A and more
This presentation is a must for professionals in communications and marketing, public and government affairs, as well as policymakers and influencers, advocacy groups, and academics.