Affluent Outlook 2024: Cleared for takeoff?

Inflation is easing, the stock market is setting new records, and Affluent Americans are poised to have a banner year, but lurking in the background are world crises and a potentially bruising election year. The U.S. and world economies depend heavily on the out-sized buying power of Affluent households, who spend more than twice what non-Affluent households do each year. These households drive markets and marketers need to know if the power of positivity will rule in 2024, leading to expanded spending or will Affluents retract in the face of today’s challenging world events?

Revisit our recorded webinar to hear strategic insights from our 2024 Affluent Outlook survey, examining Affluent expectations for the year and how those expectations will impact markets. During this session, we present findings from our recent research on the finances and aspirations of the highest-earning households in the U.S, including:

• Expectations for U.S. economic growth
• Potential impact of issues like market volatility and global conflict on Affluent finances and spending
• Perception and importance of issues facing the U.S., particularly as primary season begins
• Use of financial advisors during periods of uncertainty
• Where spending will increase in the coming months

The Ipsos Affluent Survey has been tracking the financial power of Affluents, along with their media and consumer behavior, for more than 45 years. As a result, we are able to offer an unparalleled understanding of how Affluent Americans think and act – insights critical for all marketers hoping to increase share of wallet among these desired consumers.

Speakers :

• Tony Incalcatera, Chief Research Officer
• Jesse Peretz, Director of Ipsos Affluent Intelligence