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Kristopher Hull appointed as Executive Vice President, Ipsos North America’s Consumer Products Segment
A proven leader with 26 years of experience across multiple industries, Hull has distinguished himself as a trusted partner to top brands in CPG, electronics and dining.
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Thought Leadership: Veteran’s Day – Supporting Those Who Have Served
69% of Americans have personal connections to Veterans, either through close personal relationships or having served themselves, and use terms like "brave" and "service" to describe them
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What to expect from the 2023 holiday season
The upcoming shopping season is likely to bring rising holiday budgets and stress. Are retailers prepared to meet consumer needs?
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Younger gamers display strong and diverse spending behavior across video game touchpoints.
Personalization, customization, and the desire for social interaction propel gaming engagement with younger gamers. A potential shift from physical to digital game purchase is being driven by these 13-34 consumers.
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Customer Success Festival
Do you want to connect with the world's fastest-growing community of top customer success executives from major corporations and innovative startups, and unlock unparalleled opportunities for professional growth? Join us at Customer Success Festival to hear more about driving positive B2B customer experience.
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What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead
Travelers of All Ages Will Value Connectivity and Personalization, Seek out Culture and Unique Experiences and Embrace New Business Travel Trends as Travel Boom Continues
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How autonomous ride-hailing can steer us toward the future of cars
Americans who have tried autonomous cars are much more likely to have positive feelings about them. Autonomous ride-hailing can help bridge the gap and expose more people.
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Americans want active shooter drills in schools but differ on safety priorities
A new NPR/Ipsos poll finds that more than half of K-12 parents say their child has experienced an active shooter drill at school; most parents favor these drills but want them to be evidence-based and age-appropriate
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Americans are hopeful automation and robotics technology will have a positive impact on the U.S. economy
Though, a new Ipsos survey finds that many are concerned about the impact this technology will have on the job market and job security
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Lakshimi Sarju Joins Ipsos MMA as a Vice President Supporting Client Leadership and Solution Innovation
Innovative and solution-focused advertising executive comes to Ipsos MMA with 15 years of analytic, media, marketing mix, attribution and planning experience