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Majority of surveyed hiring managers agree that most high school students are not prepared to enter the workforce
A new survey from College Board and the U.S. Chamber of Commerce, conducted by Ipsos, finds that surveyed hiring managers believe there should be more business courses in high schools
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One in five Americans want to know more about non-traditional forms of finance
Findings of a new DeFi Education Foundation study conducted by Ipsos
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Ipsos’ Brand America report explains the international impact of an American brand image
Being an American brand could come with challenges in international markets, according to Brand America 2025, a new 10-country survey from Ipsos.
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Brand America 2025
For decades, American brands have been among the United States’ most recognizable and powerful economic and cultural exports. But shoppers from China to Brazil may now be rethinking that relationship.
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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Americans call for greater unity in wake of Charlie Kirk shooting
Majority feel country near “a breaking point” in its disagreements over politics
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Most Americans oppose giving up checks and balances for a faster government
Majority believe America is one of the greatest countries in the world
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Ipsos Data Drops: How the loss of tax credits could affect electric vehicle adoption
Half of Americans don’t know that EV tax credits are set to expire in September, according to Ipsos data. Automakers must adjust their pricing and messaging, quickly, for a chance at growth.
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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.