The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work

The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work

A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.

A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key. By bridging this gap through rigorous insight development and empathetic creative approaches, marketers can create campaigns that genuinely connect with audiences and drive better results.

Related news

  • CIMM Summit 2025
    Advertising Event

    CIMM Summit 2025

    CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
  • [WEBINAR] The Super Bowl’s Best Ads of 2025
    Sports Webinar

    [WEBINAR] The Super Bowl’s Best Ads of 2025

    Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.
  • [WEBINAR] What the Future: Creativity
    Brands Webinar

    [WEBINAR] What the Future: Creativity

    The answers are in What the Future: Creativity, where leaders from Meta and Snap, a trailblazing AI artist, a powerhouse agency creative, and leading academics consider the philosophical and practical implications of AI for everything from marketing and entertainment to education and economics.