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Germany maintains top “nation brand” ranking, U.S. sees reputational gains from 2020
2021 Anholt-Ipsos Nation Brands Index: Canada and Japan overtake the U.K. to round out the top three; U.S. sees reputational gains from 2020.
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Reaching and Researching the Changing Viewer
Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
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2021 Global Infrastructure Index finds Americans particularly frustrated and focused on the economic impact of improvements
Water supply, road infrastructure, and solar energy are most viewed as priority areas for infrastructure investment in the U.S.
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U.S. consumer confidence at its lowest level in 8 months
All indices are significantly down from last week
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Ipsos Core Political Survey: Presidential Approval Tracker (10/14/2021)
One quarter of Americans believe the country is heading in the right direction
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Two in three parents of kids ages 5-11 plan to vaccinate their child when it’s approved
New poll finds that for hesitant parents, many of whom are unvaccinated themselves, concerns about side effects and long-term unknowns top the list
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The Diagnosis: Pharmaceutical Advertising is Still Advertising
DTC ads tend to break through more than the average ad, but brands should be wary of getting lost in a sea of sameness.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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Doctors are the most trusted profession in the U.S. and across the world
No people trust their military more than Americans do; trust in teachers steady globally but lower in the U.S. than before the pandemic.
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Cliff’s Take: Checking in on our collective mental health
Our emotional well-being took a hit at the same time that social bonds eroded.