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What’s Next for Retailers: Keep An Eye on Exuberance
Pent-up demand will likely cause many consumers to spend more but returning to pre-COVID shopping behaviors will not happen overnight.
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How can brands put virtual measurement in a real-world context?
In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.
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How will we research in virtual spaces?
Imagine a world where information, social connection and purchases are not constrained by physical location. Oh, wait—this is already possible today.
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How can brands convert scrollers into shoppers in the Golden Age of social buying?
Digital buying, and more specifically, social buying, accelerated in the upheaval of 2020. With America under lockdown, the pandemic became a moment of opportunity for both platforms and brands as consumers adapted to buying through social media.
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Will better representation on TV drive more viewers in mainstream content?
The protests in the latter half of 2020 stirred a renewed relevance about the lack of diverse representation and equity in society, including on television. As the media industry is a visible sector of where this gap and ongoing marginalization occurs, it will be an important player in fixing this problem.
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Americans plan to keep their new pandemic entertainment habits and streaming subscriptions
Ipsos finds the future of media is pervasive and we’re not going back
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Streaming services hooked young adults and people of color for the first time during the pandemic
Disney Plus led all streaming services in new signups; low-income Americans were most likely to sign up for Amazon Prime for the first time.
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Disrupting the Entertainment Content Positioning Model
Optimize audience reach for your show. Revisit our recorded webinar for content positioning research tips and insights.
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Americans are most likely to trust healthcare workers and doctors
Partisanship drives difference in opinion amongst professions
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For Affluents, is it Time for Optimism?
Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges