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Americans love dairy milk for its taste, nutrition, and affordability
New poll on behalf of the DMI shows these three as the most important characteristics in Americans' decisions to purchase milk.
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How to Avoid An #EpicFail
In an increasingly tightknit and connected world, Ipsos communities provide a safe space for brands to potentially avoid a social media backlash.
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Americans' Views on the Media
Ipsos poll shows almost a third of the American people agree that the news media is the enemy
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Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research: Customer Experience, Experience Innovation, Health and Public Affairs
Deal strengthens Ipsos’ skills and talents in four key business areas
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Brands help consumers hire good health habits
There are many reasons people try to eat healthy. Some people try because they have to, for instance if they have a health issue. Others do so because they “want to” (e.g., they want to feel better in a swimsuit.) Each of these can pose an opportunity for a brand or product to fill that need, if the brand can learn some new habits, too.
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Mixed global outlook on the future of healthcare
Ipsos What the Future report presents public opinion data on privacy, artificial intelligence, DNA kits and more
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Reuters/Ipsos Data: Core Political (07/18/2018)
President Trump's approval rating remains steady at 40% among all Americans this week
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Reuters/Ipsos Data: Core Political (07/11/2018)
Democrats continue to dominate the generic congressional ballot. President Trump's approval rating is 39% among all Americans.
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Politicians Are Seen as Some of the Worst Things About America
Most Americans are proud to be American, but aren't proud of America right now, reveals a new Ipsos/USA Today Poll
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Likelihood to Use Sharing Economy Services This Summer Declines Among Americans
Americans, Including Millennials Believe Traditional Services Provides Better Overall Experience Than Sharing Economy