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Ipsos Affluent Intelligence announces the release of Ipsos Affluent Digital Audiences
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
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The Power of Modern Partisanship
In order to attract people to a broader sense of identity that unifies more than it divides, leaders today must understand where their people currently are and what political team they identify with.
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Events Impacting Presidential Approval
Visualizing how various domestic and international events have impacted President Trump's approval rating over the course of his presidency.
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Reuters/Ipsos Data: Core Political (04/11/2018)
President Trump approval rating holds steady near 40%
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What Worries the US - March 2018
New global poll finds three concerns top the world's worry list: financial/political corruption (35%), unemployment (34%), and poverty/social inequality (34%).
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America’s Trust Deficit
Beyond being a problem on its own merits, the lack of trust has also has negative consequences for our democracy and economy.
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Reuters/Ipsos Data: Core Political (04/04/2018)
President Trump’s approval rating is divided by party lines, with 80% of Republicans, 36% of Independents and just 10% of Democrats approving of Trump’s performance.
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Reuters/Ipsos Data: Core Political (03/28/2018)
President Trump's approval rating holds steady at 40%, and Attorney General Jeff Sessions continues to narrowly lead (17%) as the next executive branch staff member to be fired or resigned in the Ipsos Wh'Exit poll.
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Are we headed for a car-culture war?
Futurists and technologists promote a vision of the autonomous future that is shiny and bright. While that vision might come to pass, there’s a reality that it overlooks. We are a divided, tribal and political people. There are no signs of middle ground on issues spanning from abortion to education to gun control. So why should we expect self-driving cars, which portend such a huge change to our way of life, to be any different?
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U.S. and Canada among most skeptical of Autonomous Vehicles
In the U.S., political divides hint at an impending car-culture war