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How to make smarter sports sponsorship decisions: Introducing Ipsos Synthesio 'Fanzone'
A new offering from Ipsos Synthesio leverages insights from social data to help brands spot emerging opportunities
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Xperiti, an Ipsos company, launches Vepp (vepp.app)
A SaaS solution providing the technological infrastructure for fully compliant, multi-layered and real-time quality verification for B2B market research.
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The pandemic made Gen Z grow up. Here’s how brands can help them thrive.
Gen Z is at an inflection point. Ipsos shares insights and tips for how brands can help them at this new life stage.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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AAPOR Annual Conference
The AAPOR Annual Conference is the premier forum for the exchange of advances in public opinion and survey research. The Conference allows attendees to network with colleagues, learn the latest updates and trends in the field and make new connections. The meeting highlights innovative research, short courses and discussion forums for attendees of diverse disciplines from around the world.
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Violence in democracies: The role of fake news, disinformation and social media
This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals.
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Mapping the journey to sustainable pack: What consumers want
A key part of a holistic sustainability strategy for most CPG companies is their packaging blueprint.
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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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The dark side of electric vehicles
How electrification has the potential to undo decades of improvements in auto customer experience
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.