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Global happiness up six points since last year: 73% now say they are happy
Global survey unveils drivers of happiness, finds life satisfaction roaring in Latin America but dropping in many Western countries; while people strive for social connections, many are pessimistic about the future of relationships and one in five say they have no one to turn to for support.
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The dark side of electric vehicles
How electrification has the potential to undo decades of improvements in auto customer experience
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Insights and solutions to help you be more inclusive
Ipsos is committed to helping organizations create more inclusive products and services and communicate in a way that better recognizes, engages and represents all women.
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Exploring the nuances: How Gen Z females differ in behaviors and values
A deep dive into digital behavioral data reveals key differences that separate Gen Z females living in the USA from those living in Europe.
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How Insurers and Employers Are Responding to Abortion Coverage Since the Overturn Of Roe V. Wade
Health insurers and employers are still taking a wait-and-see approach, new research from Ipsos shows.
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Ipsos Update – March 2023
Advertising, love, healthcare… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos releases Global Trends 2023: A new world disorder
As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
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The State of the State of the Union
In five charts we look at the politics around the State of the Union.
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Where the next generation of online dating is headed
People are bad at marketing themselves in online dating, says sociologist and dating expert Jess Carbino. Here’s how she thinks dating platforms could use AI to help make better matches.