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How pro product reviews retain trust in the era of influencers
Evan Silverman of America's Test Kitchen explains why hands-on testing and professional reviews remain crucial for building consumer trust in an evolving consumer landscape. Photo: America’s Test Kitchen/Kevin White
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What brands need to know before bringing AI assistants to e-commerce
As AI customer assistants become more prevalent, what do brands need to know to ensure they deliver on their promise? Ipsos’ Maura Howley explains how CX testing and transparency will be more essential than ever.
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How political and corporate speech will change in a polarized future
Kate Childs-Graham, a veteran political speechwriter and executive director of West Wing Writers, discusses how authenticity and understanding can drive influence in a splintered society.
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How technology is shaping the future of political influence
Regeneron’s Jack Quinn discusses the evolving landscape of political persuasion and how technology is democratizing advocacy while creating new challenges.
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Future Jobs to Be Done
A changing world will influence Americans’ wants and needs? Ipsos Strategy3’s Matt Palmer considers one potential task that tomorrow’s brands and businesses will need to account for.
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Americans are bracing for tariffs. Here’s what businesses need to know.
Trump has pitched tariffs to the nation as a means to protect jobs and boost domestic manufacturing — but most Americans think they'll raise the cost of the goods they buy, according to the Ipsos Consumer Tracker. Here's what that means for businesses.
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ESOMAR: The Evolution of Marketing Mix Modeling
Join Ipsos MMA SVP, Brian Lange, to learn more about reimagining measurement to unlock deeper insights and drive growth
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More people want brands to stay out of political and social issues
A majority of Americans (57%) now say that companies should remain neutral on social and political issues, a rise of 5 points since 2023, according to the Ipsos Consumer Tracker
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Home, office or hybrid? How Americans want to work is slowly shifting
The number of employed Americans who want to work an office has risen, while the number of people who want to work from home has remained steady. On the outs? People who want an even split, according to the Ipsos Consumer Tracker.
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THE QUIRK’S EVENT: Los Angeles
The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field.