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Four critical trends that will drive brand growth in 2024 and beyond
We examine how brands will make positive contributions to our lives and the world around us in 2024.
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[WEBINAR RECORDING] KEYS - The Year in Review: Opportunities in the Polycrisis
Join Ipsos for our KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Some of Americans' concerns about AI are waning
Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker
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What the Future: Conflict
Revisit our webinar to hear about living and working in an uncertain and fractured world, and the ramifications this could have on businesses, brands, and citizens/consumers.
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The US in 2023: Economy, AI, Politics
Here are the three major developments that dominated the conversations in board rooms and living rooms in the U.S. in 2023.
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How a new mindset is taking shape among young startups
Newlab’s Justin Massa explains how unpredictable forces like artificial intelligence and climate change are shaping teen perspectives on entrepreneurship, employment, and everything in between.
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How AI will globalize the creator economy
Artificial intelligence will supercharge youth creativity and forge new relationships in an increasingly interconnected world, says YouTube’s Kaley Mullin.
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Teen and brand relationships might stay complicated
With a camera and screen in every pocket, today’s global media landscape is more dispersed than ever. YouTube’s Robin Watson thinks that trend will only continue, with teens forming stronger ties to brands and content creators alike.
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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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[WEBINAR] What the Future: Teen
Are the kids alright? The milestones and institutions that define the line between adolescence and adulthood are shifting, and teen perspectives on everything from identity and relationships to employment and education in a state of flux. No cap, as the kids say.