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Americans unhappy with the direction of the cost of living
One third of Americans agree that higher tariffs on imported goods are a good idea even if prices increases, while a majority disagree.
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Ipsos Data Drops: Americans say they're boycotting brands
Americans have been giving up a lot over the last few months. But who’s boycotting, and to what extent? Get the answers in this Ipsos Data Drop.
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Ipsos Core Political Survey: Presidential Approval Tracker March 2025
The March Reuters/Ipsos Core Political shows that Americans are concerned about political extremism or threats to democracy and the economy.
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Accessible Online Banking
Discover how brands can deepen customer relationships, drive referrals, and build positive public perception by addressing accessibility gaps in their digital experiences.
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Why do we worry so much about AI?
Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.
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It's not easy to boycott, even if you want to
One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
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Americans say cost of living is on the wrong track
Most Americans want the administration to prioritize working on inflation over other issues
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Three in five Americans say the cost of living is going in the wrong direction
About half say the country generally is off on the wrong track, Reuters/Ipsos polling finds
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Grocery prices are up, and older Americans are most concerned
According to the Ipsos Consumer Tracker, the oldest Americans are most likely to say that their groceries have gotten more expensive. Here's why — and why it matters.