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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Global perceptions amid earth’s temperature breaching the 1.5 degrees tipping point
Amidst global temperature rise concerns, Ipsos uncovers declining individual action despite heightened awareness.
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From COVID’s uncertainty to the new America’s complexity
Read more about how Ipsos helped Axios get the scoop on the COVID-19 pandemic and understand its impact on Americans, one data point at a time.
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ARF: How to Win a David Ogilvy Award
Join Ipsos’ Jillian Rice to hear more about what it takes to win one of the advertising industry’s most prestigious honors — an ARF David Ogilvy Award.
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ARF: Cross-Cultural Insights Strategies for 2025
Join Ipsos’ Janelle James who will moderate the next ARF Cultural Effectiveness Council to explore how consumer expectations are evolving, what’s working in today’s environment, and how marketing strategies can adapt.
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April 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Expectations and Jobs Indices Continue to Fall
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How U.S. tariffs set social media on fire around the world
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
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Vibe Check: Consumers are freaking out about the government
How uncertain are Americans? Very, according to the Ipsos Vibe Check.
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Polarization is spilling over into tech, while wokeness stays the same
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.