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Housing 2017
Where and how will we live in the future? If Millennials continue to struggle to afford a home, the impact will be felt from finance to consumer packaged goods to home furnishings. We explore how brands can respond and cities can create impactful real estate and housing policies.
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Food
We have conversations with the difference-makers in the food sector about how our food gets to us, where that food comes from today and will come from tomorrow. The answers to these seemingly straightforward questions are in a surprising amount of flux.
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Health
As our nation ages and a caregiver shortage looms, will technology be able to bridge the gap? We ask experts from IBM/Watson, MIT, and the Milken Institute to explore “big questions” that companies should be asking about the future of their industries.
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Vice
What even is a vice anymore? This issue of WTF, backed by a global survey, explores the changing morality of “vices.” Will consumer interest be enough to fuel the projected growth in industries like cannabis?
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Gender
The discussion about gender is evolving from representation to a broader definition of expression. In this issue, industry executives and thought leaders weigh in about how these changes will shape business to health care in the coming years.
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Money
In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.
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Truth
There’s a prevalent narrative that trust and truth are dead. In this issue of What the Future, Ipsos research finds truth and trust to be alive, important, and more valued than ever. Using exclusive new Ipsos data and research, coupled with expert interviews, we set the scene with the state of truth and how that plays out in the news media and for brands.
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Programmatic is top choice for buying top ad formats
Media quality issues, including increased risk and fraud, are the top challenges in programmatic advertising for marketers
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Baby Boomers generally dissatisfied with the current job search process
Just over half of employed Americans say they have good pay
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More than four in five physicians/pharmacists believe that longer prescriptions could increase patient adherence and improve chronic condition management
New RO Pharmacy/Ipsos poll finds that most physicians would write longer prescriptions if they could