Search
-
Ipsos Update - April 2022
This month sees us reflect on the impacts of the COVID pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the latest polling on the Ukraine conflict.
-
Owning It: Three Requirements for Distinct Positioning in Healthcare
When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.
-
Ipsos Core Political : Presidential Approval Tracker (03/30/2022)
This week’s Ipsos’ Core Political finds most Americans believe the country is off on the wrong track as President Joe Biden’s presidential approval rating stands at 42%.
-
How can entertainment better reflect all of us?
The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could shape and reflect everyone in the future.
-
Why multiple identities are closer than you think
Identities are complex to form, hard to define and increasingly easier to steal and fake. Author Tracey Follows explains how will we define ourselves and what happens to our legacy identities as they drift through time and space?
-
Ipsos appoints Whitney Krause James as service line President, Ipsos U.S.
Ipsos, the world-leading research and insights organization, has appointed Whitney Krause James as a President of the US organization, where she will lead several lines of business.
-
Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power
Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
-
After a turbulent 2021, small businesses find some stability
That said, new Ipsos/MetLife/U.S. Chamber of Commerce poll finds this stability masks some profound challenges small business owners are facing with inflation and supply chain issues.
-
Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
-
For Latino Americans, the U.S. offers opportunity but also discrimination
New Axios-Ipsos poll in partnership with Telemundo finds differences by age in perceptions of opportunity in the U.S.