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Media in this Brave (New) World: Vaccine or Not
Do advertisers need to prove their evolved media mixes and decisions, such as the value of new channels they relied on during the pandemic?
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Broad, bipartisan support for state-mandated public mask usage
Newsy/Ipsos poll: Nearly half in favor of national shutdown, while majority prefer states to enact COVID-19 restrictions
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Trend detection study finds why meat replacements are succeeding
Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (12/02/2020)
A majority of Americans approve of how Biden is handling his position as president-elect
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This year, families want togetherness, laughter and hope during the holidays
This year’s holiday wish from Ipsos echoes consumer sentiments.
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Quality and inequality characterize U.S. healthcare in global survey
Americans are generally more satisfied with the quality of their healthcare than people in other countries, but they hold more unfavorable views about their system’s affordability and equality of treatment; cost ranks as the #1 problem facing the U.S. healthcare system
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The Data Paradox: Authenticity will Prevail
How can brands leverage data to deliver a personal experience, and maintain trust? We share tips and insights.
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Cliff’s Take: Our First – And Hopefully Last – COVID Thanksgiving
Many Americans Rethink Thanksgiving Plans, Others Go Ahead With Holiday Travel
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Will marketers reach more consumers in a post-vaccine era?
2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.
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Cliff’s Take: Nation Still Divided On Who Won The Election
Trump’s Protest Resonates With Many Republicans