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Reuters/Ipsos Data: Government Shutdown (01/15/2019)
A majority of Americans continue to blame President Trump for the partial government shutdown.
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Multivore diet families are going mainstream
It’s been 10 years since Michael Pollan published his book, "In Defense of Food," with the mantra, "eat food, not too much, mostly plants," for improved health. How has the western diet changed since then?
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How packaging can balance being green and making green
The plastic drinking straw has become a symbol of society’s growing concern over packaging convenience at the expense of our planet’s health. Already, four in 10 consumers report they have started using fewer plastic straws due to recent attention on the issue, according to a recent Ipsos/Buzzfeed poll. Nearly half of those polled support local governments banning their use.
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Where to innovate
Your competition just released a new product. It was starting to get buzz on social media and then a celebrity plugged it unprompted on Instagram and the mentions lit up. Is this the Next Big Thing, or is it the next Not a Thing Anymore? Will this have sustained scale? To put it another way, will this product “tip” from niche to mainstream and should you be developing an equivalent?
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What’s for dinner?
It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
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New global study: Today’s views that will shape tomorrow’s food
Ipsos’ What the Future report identifies the top trends for the future of food
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New Data Show the Changing Definitions of Food
Ipsos’ What the Future report identifies the top trends for the future of food
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DC and NY residents are excited to welcome Amazon HQ2 to their cities
Optimism is generally high, though some express concern about Amazon’s impact on their daily life
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Small business owners report growing economic optimism
Ipsos' latest MetLife/U.S. Chamber of Commerce Small Business Index survey shows small business optimism remains high
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Black Friday is dead, long live Black Friday!
For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.