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Americans aren’t buying the benefits of tariffs
A sizable majority of Americans say that tariffs will lead to higher prices, according to new data from the Ipsos Consumer Tracker.
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The Ipsos Vibe Check: Here's how Americans feel about the government this week
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to politics, the answers say as much about Americans as they do about the world at large. Here's the latest.
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February 2026 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Shows Overall Stability But Sub-Indices Move in Opposite Directions
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Ipsos Consumer Tracker
Americans are mixed on whether brands should weigh in on political and social issues
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Americans are here for healthy food additives
Sizeable majorities of Americans are interested in supplements in just about every category, according to new data from the Ipsos Consumer Tracker.
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Fewer Americans want brands to remain neutral
Since last year, more Americans want brands to take a stand on political issues, according to new data from the Ipsos Consumer Tracker.
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[WEBINAR] Changing Focus: How 2026 will be different for Global Influentials and Company Leaders
Join us to hear how Influentials and Company Leaders view 2026 – their concerns, hopes, and strategies for success for themselves, their families, and their companies.
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Connect with real people for agile, authentic insight discovery
Ipsos RealTalk Community Essentials offers a ready-to-use engaged audience eager to tell their stories, share in-context insights, and co-create in real-time video diaries, discussions, surveys and more. Available in 20+ countries for local or multi-country insight.
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Majority say U.S. performance at the Olympics makes them feel proud to be American
Figure skating tops the list of viewers’ favorite events