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Majority of Latinos say it's a bad time to be Latino or Hispanic in America
New Axios/Ipsos poll in partnership with Noticias Telemundo shows sharp decline in belief in American Dream among Latino and Hispanic Americans
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Americans critical of shutdown, steps to expand presidential power
Disapproval over how the federal government is managed has grown, according to a new ABC News/Washington Post/Ipsos poll
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Cultural Intelligence: Key insights, data and solutions
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
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Ipsos week in review
Here, the Ipsos polling team and other experts mine the past in week in data to present you with a big picture analysis of where the public stands on the most pressing issues of the day.
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One in three Americans say Halloween is their favorite holiday
About half of Americans say they look forward to trick-or-treaters, according to the Ipsos Consumer Tracker. Just 22% say they are buying more candy this year (half disagree, one in three disagree strongly).
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One in three still say corporate DEI stances make them more likely to purchase
The number of Americans is rising who will make a purchase because of corporate DEI policies, according to the Ipsos Consumer Tracker
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More Americans think news organizations can take an unbiased stance
Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker
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Are Americans privacy nihilists?
A sizeable majority of Americans (85%) say that they “just assume companies are always tracking data about me,” according to the Ipsos Consumer Tracker
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Investing seen as best way to build wealth, but homeownership is safest
Almost half of older adults list investing as one of the best ways to build wealth, and four in ten say home ownership is a top way to build wealth, according to the Ipsos Consumer Tracker. Younger age groups are much more divided: Among 18- to 34-year-olds, just as many cite being an influencer (17%) as owning a home (18%).
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Ipsos Global Trends 9th Edition
Global optimism has taken a hit in 2025 with a 7-point drop in citizens around the world feeling optimistic about themselves and about their community.