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The Reputation Council: Latest Findings From the Tenth Sitting
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.
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Evolving Shopper Experiences for the Modern Man
We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting.
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Is Hydrogen the Future of Automotive?
When I was a kid, I thought by 2015 we would be flying around in cars like The Jetsons. It appears we aren't there just yet, despite my wish for us to be flying around by now! However, we have come a long way in powering vehicles.
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Ipsos Loyalty Provides New Performance Benchmarks
Syndicated Study Delves into Consumers' Views About Loyalty Across 23 Sectors in 30 Countries
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Isolationism Abounds in Global Community
A High Level Analysis Based on Global Research By Ipsos & the Halifax International Security Forum
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.
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Quality and Leadership Hallmarks of Ipsos' U.S. Qualitative Research Practice at All Levels
April Jeffries Takes on Leadership Role at Ipsos UU in the United States
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Favorability Towards Energy Sources Among Americans
Over that last few years environmental concerns related to energy production have been heightened in the wake of the 2010 Deepwater Horizon oil spill and the 2011 Fukushima Daiichi nuclear accident.
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Nine in Ten Adults Agree that Solar Energy Should Be a Bigger Part of America's Energy Supply in the Future
Three Quarters Agree that Increased Use of Solar Power Will Stimulate the Economy by Creating Good-Paying American Jobs
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A New Perspective for Ipsos Observer in North America
Warren Frankel Joins Ipsos Observer as President for North America