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ASCO Annual Meeting 2024
Are you planning to be at ASCO 2024? Don’t mistake conference buzz for oncologist engagement!
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Understanding Patients with Metastatic Breast Cancer – A Preference for Oral Treatments
Research conducted by Ipsos in collaboration with Living Beyond Breast Cancer and funded by Eli Lilly and Company explores the time commitment and treatment preferences among women living with ER+, HER2- metastatic breast cancer
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LinkedIn Sales Solutions Deep Sales Study
A new study LinkedIn Sales Solutions partnered with Ipsos on shows sellers who embrace the deep sales approach are more likely to exceed their quota
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Insights Association’s Annual Conference
Ipsos’ Kristy Click and Caitlynn Sorrell will be presenting together with Nestle’s Michael Shapiro to discuss Unleashing the Power of GenAI: Purina’s Journey to Faster and Better Insights in Pet Food Innovation
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How AI can (maybe?) make parenting roles more equal
Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.
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How technology is reshaping family dynamics and parenting in the future
What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Affluent Outlook 2024: Cleared for takeoff?
Expectations, potential impact, and a deep dive into which Affluents are spending more. Revisit our recorded webinar now.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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People are worried about the misuse of AI, but they trust it more than humans
Only 43% of people trust AI tools not to discriminate or show bias towards any group of people; however, they actually trust AI slightly more than they trust humans (only 38%), according to the Ipsos Consumer Tracker.