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Ipsos wins ANA B2 award for The Path insights series
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
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The issue landscape
Ipsos takes the nation's pulse on the direction of the country, the most important issues facing Americans, and which political party you trust on key issues
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Most Americans feel fake news will be a big problem in the 2024 Presidential election
Meanwhile, just one in four Americans say they are following news around the 2024 election very closely
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Three in five Americans say chronic absenteeism in K-12 schools is a major problem
New NPR/Ipsos poll finds that most Americans support schools holding parents primarily accountable for their child(ren) missing school, regardless of their child’s age
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Trump guilty verdict makes minimal impact on public opinion
New ABC News / Ipsos poll finds that plurality of Americans agree with verdict
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Navigating DEI during a period of high polarization
Below are five charts on how Americans have become more tolerant, but polarized and how brands can navigate these waters.
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Reuters/Ipsos Issues Survey May 2024
Biden and Trump are tied among registered voters, many Americans express concern over violence after the election.
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How media sources distort Americans’ understanding of reality
Below are five charts on where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election