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37 questions for 2025 and beyond
As the biggest election year in human history draws to a close, the Ipsos Consumer Tracker looks at the issues that will shape the U.S. under Trump's second term.
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Our outlook keeps improving
When it comes to their family, community, and country, Americans rated 2024 higher than prior years, according to the Ipsos Consumer Tracker
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Most people don’t know how tariffs work (and some even admit that)
Nearly two-thirds of Americans think tariffs on imported goods will lead to higher prices, according to the Ipsos Consumer Tracker.
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The holidays are making us happy, joyful and stressed
Americans have complicated feelings about the holiday season, according to the Ipsos Consumer Tracker.
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[SERIES RECORDING] KEYS – The Year in Review
Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.
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Ipsos Predictions Survey 2025: Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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The Inside Track: 2024 Election Briefings
View our on demand webinar briefing for data and trends transforming the country – and how that will impact the 2024 elections.
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How Americans feel about Trump’s mass deportations
Below are five charts on how Americans feel about immigration and how they might react to mass deportations
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Regardless of partisanship, most say Trump should have to follow the same rules as any other president
Support for mass deportations is high but tenuous, new Syracuse University/Ipsos poll finds
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Ipsos Almanac 2025
Welcome to our annual Ipsos Almanac, as we reflect on the events that shaped 2024 and look ahead to what the next 12 months have in store.