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New Survey Reveals Strong Gains For Graduates Of Risepoint-Supported Programs
Findings of Ipsos/Risepoint ROI Survey
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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Who has the winning presidential campaign?
Below are five charts on where the fundamentals and momentum of the race stand, whether the conventions or debates affected the race, and the effectiveness of Harris’ and Trump’s campaigns
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Half of Americans never think they'll get COVID again
Half of Americans (49%) believe they'll never get COVID again, according to new polling from the Ipsos Consumer Tracker
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Harris maintains slight edge over Trump among voters nationwide
Half of registered voters view Harris as the debate winner
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Why news is worth protecting and how to save it for our collective futures
Contrary to the saying, no news is actually not good news, says What the Future Editor Matt Carmichael. Here’s what publishers, brands and citizens can take away from this issue.
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How news can thrive by borrowing from tech and CPG playbooks
As audiences and their attitudes shift, businesses of all sorts need to take inspiration from other industries — and the press is no exception, says The New York Times’ David Rubin.
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How to monetize content in a privacy-focused future
Platforms and advertisers alike face a shake-up in audience measurement — but they stand to gain ground if they adapt and evolve, says the Advertising Research Foundation/CIMM's Tameka Kee. Here are the steps that brands can take to prepare for that future.