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Reuters/Ipsos Data: Government Shutdown (01/08/2019)
A growing number of Americans report that President Trump deserves most of the blame for the government shutdown.
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X4 The Experience Management Summit
Featuring Oprah Winfrey as their keynote speaker, not to mention appearances by former President Barack Obama and the wildly entertaining Sir Richard Branson, Ipsos is delighted to be a sponsor of this year’s Qualtrics X4 Summit.
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Reuters/Ipsos Data: Government Shutdown (01/04/2019)
A majority of Americans do not support shutting down the government to achieve funding for a wall on the U.S. southern border.
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Reuters/Ipsos Data: Core Political (01/03/2019)
Amid the partial government shutdown, Americans' sentiments toward the direction of the country and elected officials remains unchanged.
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Embracing Disruption
Success in 2019 and beyond will entirely depend on how willing brands are to challenge their current strategies.
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Brand Storytelling Genius
Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.
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Global Consumer Confidence Is Declining
Turkey, France, India, China Show Largest Drops; Brazil, Saudi Arabia Largest Increases. More Countries See Decreases than Gains in Jobs, Expectations and Investment Indices.
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Story Creation in the Digital Age
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.
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Americans have found a refuge from partisan politics: holiday movies
It seems you can’t avoid getting mired in a political debate anymore. But Americans have found the perfect escape.
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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.