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Consumer Habits Are Hard to Break--Even Good Ones
Targeted, Educational, And Sustained Advertising, Strong In-Store Support, And Realistic Expectations Key To Success For High-Investment Or New-To-The-World Products, Says Article From Ipsos Vantis
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Corporate Reputation: Connecting Fantasies With Reality
Ipsos Unravels Customer Satisfaction And Retention History, Mythology, And Reality
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Getting to the Root of Innovation Part 1 of 2
Creating Actionable Segmentation Based on Market Landscape "White Space" Part 1 of 2 View part 2
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