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[RECORDING] ONA20: A Data-Driven Way Forward for Trust in News
Ipsos is pleased to have participated in the Online News Association’s 21st annual conference in October 2020.
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Reuters/Ipsos Core Political Survey: General Election Tracker (09/30/2020)
Biden continues to have an edge over Trump at the national level; Trump's approval rating is unchanged
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Misinformation the real winner of the first presidential debate
The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
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Political Atlas spotlight on racism and the 2020 election
Though a focus on the coronavirus continues to dominate the presidential race, questions of racial equality are another defining feature of 2020.
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Health & Safety Measures to #Stayprofitable
Revisit our recorded webinar to hear highlights from the recent wave of Ipsos’ Consumer Health and Safety Index.
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Affluent Americans’ Pent-up Demand Insights & Opportunities
Read our latest paper for insights on how brands can tap into Affluent Americans’ pent-up demand and reinvigorate the economy.
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Cliff’s Take: Contradictory Signals
The Polls Project a Biden Victory; But We Must Look More Closely
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How brands can dodge fake news and become trusted sources
In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.
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The Role of Emotion in Human Decision Making: Implications for Brand Success
Learn more about the role of emotion in the dynamic processes of decision making, and how it informs a successful brand building strategy.
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Interest in COVID-19 vaccine waning
New Newsy/Ipsos poll shows COVID-19 pandemic has bolstered support for public health funding, but not in the form of a tax increase