We know that Affluents will fuel the economic recovery as soon as they are able to alleviate their pent-up demand for goods and services that have been out-of-reach for the last several months. They are ready to spend, providing that we can get over the barrier of concerns regarding safety and cleanliness. This is also about the importance of brand and marketing communication. Marketers need to do as they say and say what they do. If they are to win their rightful share of Affluents’ wallets, they must address the most important things on their minds—safety, hygiene and health.
Download our detailed report sharing Ipsos data and insights quantifying Affluent Americans’ potential impact on reinvigorating the U.S. economy, and what brands can do to attract this lucrative segment.
For more on this topic, please revisit our on demand webinar.