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Chuck Klosterman’s GenPopQ: Are we better off?
Klosterman wanted to know if people thought the world was a better place in the past and in the future.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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Ipsos Talks: Engaging Conversations with Insights Industry Leaders
Ipsos Talks features candid conversations with senior insights leaders exploring a wide range of business challenges. First up: how would a consultant approach it?
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Caregiving benefits seen as valuable benefit by many
Many experience significant stress caring for adult family members
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Fewer Americans say paying your own bills makes you an adult than in 2017
Perceptions of personal hygiene remain static despite the pandemic
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Cliff’s Take: Celebrating America, Faultlines Notwithstanding
Fundamentally, Americans are proud of who they are, even if their views on the current state and direction of the country are more mutable.
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Looking Forward: Understanding Women Veterans’ Mental Health Needs Post-Pandemic
Lingering mental health concerns will likely disproportionately impact populations already at greater risk. We share research exploring this topic further.
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How can brands put virtual measurement in a real-world context?
In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.