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The only ID that matters is Party ID
According to the Ipsos Consumer Tracker, Americans' attitudes on the current political climate in the U.S. are consistent across demographics — until you get to party ID.
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February 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Up Slightly Following Last Month’s Sharp Decline
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How America feels about the reshaping of the federal government
Below are five charts on how Americans feel about Trump, the Trump administration’s attempts at revising the federal government, and what these changes could mean for the Trump administration going forward
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Muted support for recent immigration crackdowns
NPR/Ipsos poll shows a shift toward more restrictive immigration policy over time, but new proposals fail to receive majority support
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New Survey Highlights Critical Gaps in Preventive Care for Women
Findings of a poll a new Ipsos poll commissioned by the AWHP among American women
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Half of Americans would recommend military service to young people they know
Most Americans are familiar with four of the U.S. military service branches, while fewer are familiar with the U.S. Space Force
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Ipsos Reveals the Super Bowl’s Best Ads of 2025
Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
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How Americans feel about Trump’s executive orders
Below are five charts on Trump’s executive orders and how Americans feel about these executive orders
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The generational gap on climate change isn’t what you think
Younger Americans’ attitudes on the causes of climate change generally fall in line with those of the general population. The real generational gap is on what is to be done about it, according to the Ipsos Consumer Tracker.
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[WEBINAR] Know the New America: Public Opinion Update
Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.