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Rock the Vote/USA Today Millennial Poll — March 2016
Washington, DC — The findings for the second USA Today/Rock the Vote/Ipsos poll were released today.
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Ipsos/Reuters Poll (March 10): Core Political Approval
Washington, DC — Barack Obama's approval is at 45% this week.
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Americans Pessimistic about Economic Opportunities and Current Political Climate
Washington, DC — Americans pessimistic about economic opportunities and current political climate.
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Sallie Mae and Ipsos Public Affairs: How American College Students Manage Their Finances
Washington, DC — On March 10, 2016, Sallie Mae and Ipsos Public Affairs published the first report in a new study, Majoring in Money: How American College Students Manage Their Finances adding to the current annual studies How America Pays for College and How America Saves for College.
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Predicting Retention and Word of Mouth: Are Your Customers Working Harder Than Your Company?
CustomerThink, March 4, 2016 — In this article, Jean-Francois shares details from a recent Ipsos study examining the impact of customer dissatisfaction.
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Ipsos Appoints New Leader of Millennials, Kids & Family Center of Excellence
Janet Oak Brings More Than 15 Years of Experience in Research and Brand Strategy
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Ipsos/Reuters Poll (March 3): Core Political Approval
Washington, DC — Barack Obama's approval remains at 47% this week.
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Ipsos Encyclopedia - Customer Experience Management
Customer Experience Management is the practice of actively, consistently, and comprehensively managing the perceptions customers have of experiences relating to an organisation.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.