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Ipsos Study Finds Holiday Shopping Puts U.S. Consumers in a Better Mood
Two-Thirds (68%) More Shoppers Described Mood as "Happy" After Holiday Shopping Trip Compared to Before
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The Reputation Council: Latest Findings From the Tenth Sitting
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.
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Bedtime Battles: Across Seven Countries, Six in Ten Parents Are Dealing with their Kids' Creative Stall Tactics at Bedtime
However, Majorities Admit that Having Short, 5-Minute TV Episodes Would Make Their Bedtime Battles More Manageable
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Framing With Competitive Context
Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
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How to Qualify Experiential Innovations
Innovations are continually evolving. Over the last several years, we have seen a marked increase in the number of ideas and innovations that are heavily dependent upon the consumer experience.
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Octogenarians Say Financial Preparedness Was Key in Deciding When to Retire
Nine in Ten 80+ Year Olds Advise Younger Generations to Recreate Pension-Like Income for Retirement
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Three Quarters of Boomers Believe They Should Be Doing More to Better Manage their Health
Wait Times and Rushed Appointments among the Top Sources of Frustration when Seeing Their Doctor
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Game-Changing Insights into New Technology Used for Our Health and Wellbeing
Ipsos Healthcare and HoneyB Health Partner to Explore How Patients and Practitioners Use Connected Health Technologies
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Leveraging Social Wisdom for Better Community Insights
As market researchers we intrinsically understand the importance of engaging consumers in every stage of the product life cycle, from ideation and co-creation through concept testing, marketing and innovation.