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Lockdown TV Viewing: From ‘Me’ to ‘We’
How should media companies be tailoring their programing to these emerging viewership patterns?
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Reuters/Ipsos Coronavirus Poll (03/27/2020)
The latest Reuters/Ipsos Coronavirus Tracker shows that a majority of Americans feel that local leaders should be doing more to enforce “shelter in place” orders.
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Can Americans Spot Fake Coronavirus News?
As Americans sort out what information about COVID-19 is true or not, most see the virus as a deadly threat and aren’t ready to end social distancing for the sake of the economy
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Job losses stack up: COVID-19 to hit hourly workers, smaller businesses hardest, say experts
More than half of people in a global poll feel a ‘high threat’ to their job from the pandemic.
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Americans Flock to Social Media as They Start to Feel the Impacts of COVID-19 More Closely
Ipsos U.S. Social Intelligence Weekly Tracker registers 17% increase in conversation volume for week of March 15-21.
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Alternate Research Methods
An overview of alternative ways to conduct research when face-to-face contact is not an option.
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U.S. consumer confidence is plummeting
Consumer sentiment just dropped from a near record-high to its lowest level in eight years
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Be Your Customer’s Hero – Come To the Rescue!
A look at how consumers are making it work in the midst of Covid-19 and the opportunities for brands to innovate.
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Data and insights will help CDC and Resolve develop guidelines for adapted COVID-19 preventive measures across Africa
This is the first project to come out of the World Economic Forum’s Covid-19 Action Platform with support from the World Health Organisation. Purpose of the collaboration is to support governments to help flatten the Covid-19 curve and minimise social and economic slowdown.
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (03/25/2020)
Trump’s approval rating has received a small boost; Americans are increasingly concerned with healthcare and the economy