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Brand Messaging in Times of Crisis
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
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Cost of living: Majority say cost of food, goods and services have increased since COVID-19 began
Groceries and household supplies, utility bills top list of higher cost items globally.
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Ipsos Launches Audit Service to Help Workplaces Reopen Post-Lockdown
Ipsos’ Workplace Health & Safety Compliance Audits help companies meet new safety regulations and alleviate employee health concerns.
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Buying while Black: How Racism Colors Spending Patterns for Affluent Black Americans
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers
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Ipsos.Digital: DIY Solutions Demo & Case Studies
Revisit our broadcast to watch a live demo of our DIY tool.
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Reuters/Ipsos Core Political: Presidential Approval Tracker (07/08/2020)
Americans’ pessimism about the direction of the country remains high; Trump’s approval on coronavirus hits new low
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Parents try to limit children’s screen time as it increases during pandemic
New Global Myopia Awareness Coalition (GMAC) study finds children’s screen time has doubled since before the pandemic, and most parents agree it is harmful to eye health
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What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.