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3 Pillars to Strengthen Your Social Programs
While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.
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For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community.
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Four Reasons To Switch
The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!
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The Delightful Quest for Optimal
Spoiler alert: We know that investing in Product Optimization at the earliest stages of development is a globally proven way of escaping the test and tweak trap – helping to start you on your journey to uncovering the next big opportunity. Simply put, it’s really smart research, allowing you to pinpoint the optimal product formulation and, even smarter, enabling you to predict whether or not that formulation will succeed in-market.
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Determining Strength of Conviction
Implicit Reaction Time is a well-established methodology that is used internationally by academia and market research alike to determine the unconscious strength of associations. Ipsos calls their advanced version of this method IRT™.