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Industry Thought Leadership
The world isn’t in crisis. The world is in crises. Corporations, governments and people face challenges on multiple fronts. But each must also play a role in the solutions.
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Revisit Video Presentation
Ipsos experts together with David Rubin, Chief Marketing and Communications Officer, New York Times will present an illuminating fireside chat exploring the issues that should be on every policymaker and CMO’s mind
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As companies tackle inflation, a generation gap looms
Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.
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Germany finishes first again with Japan and Canada rounding out the top three nations
Germany finishes in first place again, while Japan overtakes Canada for second place. The United Kingdom’s ranking drops again in 2022, moving from fifth to sixth. Russia’s ranking falls to the bottom three nations.
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Navigating Health Trends & People Risks in 2023
Join Ipsos’ Jola Burnett for a special #MercerAudio event to hear more about the top people risks for HR to focus on for 2023, as well as how COVID-19, digital health, cybersecurity and more have impacted people risks for the future of work.
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Ipsos Update – November 2022
Emerging risks, hybrid working and resilience in Ukraine… Ipsos Update explores the latest research and thinking on key topics from Ipsos around the world.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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COMMGENIUS Happening Conference
This two-day virtual conference will take place during World Communications Week, and will feature more than two dozen speakers from across the world in 3 select focus areas: Becoming, Storytelling, and Publicity.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.