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Caregiving benefits seen as valuable benefit by many
Many experience significant stress caring for adult family members
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Fewer Americans say paying your own bills makes you an adult than in 2017
Perceptions of personal hygiene remain static despite the pandemic
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Cliff’s Take: Celebrating America, Faultlines Notwithstanding
Fundamentally, Americans are proud of who they are, even if their views on the current state and direction of the country are more mutable.
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Looking Forward: Understanding Women Veterans’ Mental Health Needs Post-Pandemic
Lingering mental health concerns will likely disproportionately impact populations already at greater risk. We share research exploring this topic further.
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How can brands put virtual measurement in a real-world context?
In a typical year, half of adults attend a visual or performing arts activity at least once, according to the National Endowment for the Arts.
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The economy is reopening, but many Americans learned to love the pandemic’s at-home conveniences
We’re going back to the old, but still keeping the new. Welcome to the ‘yes, and’ economy.
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Ipsos analysis compares how people in 21 countries feel about themselves
U.S. among three highest-ranking countries on The Body Shop Global Self Love Index
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Americans looking forward to the end of COVID-19 restrictions
Desire to see loved ones and go to public places among most anticipated activities