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Isolationism Abounds in Global Community
A High Level Analysis Based on Global Research By Ipsos & the Halifax International Security Forum
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Seventy-Two Percent of Black Friday Shoppers Plan To Do Some or All of Their Shopping Online
Many Consumers Look for Online Coupons and Deals When Shopping For Holidays
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From Discussion to Insight: Best Practices in Building Successful Online Communities
Let's start with a nice big statistic: 83% of consumers say "I would pay more for a product or service from a company that puts me first."
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Bringing New Life to Qualitative Research with Real People in Real Life
Let's get real for a moment. We all know that market research can add tremendous value to your business - assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn't always add up so nicely.
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Ipsos Loyalty Raises Innovation Bar with New Technology Team Leader
Technology Expert Trish Dorsey Joins Ipsos' Loyalty Research and Consulting Team
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Men, Women, and Media: United by Media, Divided By Content
When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.
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Transforming Traditional Customer Satisfaction Research into Modern Enterprise Feedback Management in Seven Critical Steps
For the past number of months, we've been talking a lot about Enterprise Feedback Management and recently, an article co-written by yours truly and Andrew McInnes from Allegiance Inc. was featured in Quirks magazine.