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Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them...

But Majorities Agree Great White Sharks Are Vital for the Ecosystem (82%) and Believe Sharks Should be Protected from Being Hunted or Killed Unless Absolutely Necessary (73%)

Heading into Greece Referendum Vote Too close to Call: `Yes' 44% versus `No' 43%

Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Susan B. Anthony Ranks Second, Followed by Helen Keller

Ipsos/Reuters Poll (July 2): Core Political Approval

Four Reasons To Switch

The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

Americans Pass Judgment on the Plausibility UFO's, Extraterrestrial Visits and Life Itself

Ipsos/Reuters Poll (June 25): Core Political Approval

Ipsos/Reuters Poll: Charleston

Most Workers are Satisfied with Their Job but Not Their Salary

Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs' Omnibus Division uncovered.

While Nine in Ten Are Satisfied in their Relationship, One in Six Have Cheated on their Partner

Many Are Moving Away from More Traditional Views of Marriage, though Open Relationships Still Taboo