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How Does Dating Work? Age Plays a Big Role in This Question
Younger and older Americans have radically different views of how dating “should” progress, and whether it is even supposed to be fun.
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Unlocking the Value of Trust
Ipsos and RBMC partner on a joint paper examining trust as a strategic communications tool at the Department of Veterans Affairs.
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Small Business Index Stabilizes, More Optimism Towards Local Than National Economy
This quarter’s MetLife/U.S. Chamber of Commerce Small Business Index score reflects a lull in the high and rising optimism seen in the past few quarters.
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Times Are Tough, But the Entertainment Is Great
Doing better than previous generations is the embodiment of the American dream. In most aspects of life, Americans feel the future looks worse than the past, with one key exception.
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Reuters/Ipsos Poll: Senate Impeachment Verdict
Nearly half of Americans believe the Senate is protecting President Trump.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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Public Agenda/USA Today/Ipsos Hidden Common Ground Survey on Health Care
Where Americans agree on improving health care
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A Quarter of Americans Expect a Less Gendered Future
The results anchor a new report from Ipsos that delves into the global public opinion about the future of gender.
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Dating App Users Are Looking for Love, Quickly
Dating apps are redefining how people find each other, what they are looking for, and how quickly they get what they want out of romance.