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Ipsos/Reuters Poll (July 9): Core Political Approval

Sharks: Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them...

But Majorities Agree Great White Sharks Are Vital for the Ecosystem (82%) and Believe Sharks Should be Protected from Being Hunted or Killed Unless Absolutely Necessary (73%)

Heading into Greece Referendum Vote Too close to Call: `Yes' 44% versus `No' 43%

Eleanor Roosevelt Is the Top Choice to be Featured on the New $10 Bill

Susan B. Anthony Ranks Second, Followed by Helen Keller

Ipsos/Reuters Poll (July 2): Core Political Approval

Four Reasons To Switch

The switchable consumer methodology is a powerful analysis and general framework that can successfully work for a variety of marketing problems. In fact, you can get four strategic outcomes!

Americans Pass Judgment on the Plausibility UFO's, Extraterrestrial Visits and Life Itself

Ipsos/Reuters Poll (June 25): Core Political Approval

Ipsos/Reuters Poll: Charleston

Most Workers are Satisfied with Their Job but Not Their Salary

Eight in ten (85%) of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs' Omnibus Division uncovered.