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Reuters/Ipsos Data: Core Political (07/12/2017)
In the latest Reuters/Ipsos Core Political, President Trump’s overall approval rating is at 40%
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In Race for Iron Throne, Americans Choose Snow over Targaryen by Narrow Margin
Unlikely – and formerly deceased – underdog candidate Jon “The B*stard” Snow leads Daenerys “Mother of Dragons” Targaryen by two points among those who understand what this question is even about
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[WEBINAR] Activation Workshops: A Webinar About Driving Insights into Action
Does your team struggle to translate data and insights into business building activity? Do you have reams of data and need to identify consumer Jobs to Be Done, or to build brand activation ideas? Ever finish a big segmentation or insights project and need to inspire your team to act on the consumer’s behalf?
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Ipsos Top Cities 2017 Ranking
Global survey finds New York is still the best city for living, working and visiting.
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Make your Brand Rock
Ipsos’ Arnaud Debia shows you how to jam like a pro with these 5 tips to rock your communications using multi-touchpoint campaigns
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Reuters/Ipsos Data: Core Political (07/05/2017)
In the latest Reuters/Ipsos Core Political, a quarter of Americans now say healthcare is the most important problem facing the US today (25%).
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Affluent Traveler Segmentation White Paper
While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.
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The Age of the Algorithm
If survey data alone is no longer enough to capture the complexities of today's media environment, with more content choices and more distribution platforms from which to access them, what's a marketer to do?