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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.
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Right place, right time: How Google feeds create value for brands and buyers
Consumers engage more deeply with advertisements and experiences that are meaningful to them, and Ipsos research shows that Google’s immersive surfaces and formats are uniquely positioned to help brands deliver.
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Ipsos Experts & Guest Speakers
Read bios for our expert speakers for the evening from across Ipsos Strategy 3, as well as our special Guest Speaker from the New York Times
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding
A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.
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Ipsos recognized for excellence in advertising research with eight wins at the 2022 ARF Ogilvy Awards
With an impressive eight wins, including four gold awards, three silvers, and a bronze, Ipsos and its clients shared the spotlight at the Advertising Research Foundation’s (ARF) 2022 David Ogilvy Awards.
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Welcome to the Metaverse
Our latest paper explores what it is now, what it will become and how you can be a part of it.
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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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Cultural Intelligence: How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another?
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7 Ways Brands Can be More Accessible Today
Because opening the door to consumers with a range of disabilities can be a fertile source of brand innovation that benefits everyone.