Creative Corner powered by Ipsos

Ipsos experts discuss how to unleash creativity and create strong ads that will leave a lasting impression and generate positive business outcomes.

The author(s)

  • Shaun Dix Global Service Line Leader, Germany, Creative Excellence
  • Pedr Howard Senior Vice President, US, Creative Excellence
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In this Creative Corner video Shaun Dix - Ipsos Creative Excellence Global Leader, Traci Alford - CEO of Effie worldwide and Pedr Howard - Chief Strategy Officer at Ipsos USA discuss Creative Effectiveness in the context of the release of the Effie 2019 report and the announcement of the Effie 2020 winners. Listening to this video cast, you’ll learn about what makes an Effie gold winner. The speakers share their insights on the drivers of effective creativity and their personal take-aways and favorite ads.

Check out the Effie report powered by Ipsos and watch the video:

The author(s)

  • Shaun Dix Global Service Line Leader, Germany, Creative Excellence
  • Pedr Howard Senior Vice President, US, Creative Excellence

Media & Brand Communication