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Majority of parents who have recently used/sought out mental health treatment for child have turned to telehealth services
New Child Mind Institute/Ipsos Poll finds nearly half say pandemic has increased desire/need to seek mental health care for their child
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Brands need not fear sharing ad space with political ads
This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.
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How brands can move beyond purpose and become trusted news sources
In this complex news landscape, brands have an opportunity to maintain and even earn more trust with their customers.
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Eighty-six percent of Americans are confident in the ability of their cleaning products to protect against COVID-19
New American Cleaning Institute/Ipsos Poll finds that nearly half plan to clean and disinfect more this flu season in light of COVID-19 pandemic
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[WEBINAR] Truth & Trust: Insights for Your Brand
Consumers no longer expect brands to merely market their products, but also to provide reliable and accurate information, take a stance on social issues, and make a positive contribution to society and the community.
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How brands can dodge fake news and become trusted sources
In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.
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The post-Purpose Role for Brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximizing shareholder value.
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A Third of Americans Have a Close Relative Who Suffers from Dementia or Alzheimer’s Disease
Most Americans say they are interested in taking steps to reduce their own risk of dementia and Alzheimer’s disease
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.