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How brands can dodge fake news and become trusted sources
In this POV we share recent Ipsos research and suggestions for how brands can build even more value with their customers.
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The post-Purpose Role for Brands
Brands have a role to play in our society and culture, beyond economic prosperity and maximizing shareholder value.
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A Third of Americans Have a Close Relative Who Suffers from Dementia or Alzheimer’s Disease
Most Americans say they are interested in taking steps to reduce their own risk of dementia and Alzheimer’s disease
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2019 Effie Report Finds Disruption As Key Theme to Effective Campaigns
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Value Reframing: Igniting your food and beverage brand(s) for growth
View our on demand webinar exploring the varied societal and economic influences impacting the food industry today.
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Covid-Inspired Lessons Learned for Brands
Does your brand have a responsibility in the face of the challenges posed by Covid and racial injustice? Yes.
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Electrification adoption will accelerate but self-driving acceptance may slow
There are signals people's preferences are changing - read our latest point of view.
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[WEBINAR] Crisis Averted: Covid Inspired Lessons for Brands
America is in the midst of two significant crises – the coronavirus pandemic and the protest against racial injustice – both of which have demonstrated that there is a marked difference between an important message and an impactful message for your business/brand. Does your brand have a responsibility in the face of these challenges? Yes.
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What Americans want from companies after George Floyd’s death
Statements of support are the minimum for companies as they decide what to do in this moment.