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Affluent Optimism about Economy Rises, Rivaling a Four-Year High
Affluent Holiday Spending Prospects Looking Bright
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Americans Continue to Support Involvement with the International Criminal Court (ICC)
Despite this Support, Some Oppose the US Becoming a Full Member of the Court
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Ipsos Loyalty to Host Virtual Book Launch for Media
Ipsos Research Experts to Present Insights from Soon to be Published Book, The Wallet Allocation Rule
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Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business
Data Analytics Seen as Having the Biggest Impact on Better Serving Customer Needs
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Security Ranks as Most Important Factor when Choosing a Payment Method
A Third of US Adults Are Interested in Using Mobile Device Applications to Pay for Things in the Near Future
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ASI:Live Case Study
Go beyond counting clicks, shares and likes to really understand your digital campaign's impact on your brand. To maximize your investment in digital - you need to know more. With ASI:Live, you can track key performance metrics (recall, brand attitudes and claimed behaviour) with respondents we know were exposed to your digital advertising to really assess your campaign's impact on your brand. This case study illustrates how one client leveraged this approach.
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Fearing Wrong: Global Perspectives on Violence Against Children
Violence Against Children Seen as a Growing Problem, but Also Seen as One That Happens Outside of the Home