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Ipsos Launches Digital Concept Testing to Increase Consumer Engagement and Provide Much Faster Delivery
Consumers Spend Over 50% More Time Reading Concepts with Ipsos' New Technology; Clients Receive Dramatically Faster Results
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While Most Know that Everyone Is Given Access to a Free Credit Report Each Year, Four in Ten Have not Checked It in the Past 12 Months
Likewise, Only Two Thirds Have Checked Their Credit Score in the Past Year
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Usability Tests
The general objective is to check a website or a mobile app by analyzing the strengths and weaknesses regarding content, navigation and lay-out. Any type of context (E-commerce, media, corporate) can be analyzed.
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Affluent Optimism about Economy Rises, Rivaling a Four-Year High
Affluent Holiday Spending Prospects Looking Bright
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Americans Continue to Support Involvement with the International Criminal Court (ICC)
Despite this Support, Some Oppose the US Becoming a Full Member of the Court
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Ipsos Loyalty to Host Virtual Book Launch for Media
Ipsos Research Experts to Present Insights from Soon to be Published Book, The Wallet Allocation Rule
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Two Thirds of Business Decision Makers in the US and Europe See Data Analytics as Important to their Business
Data Analytics Seen as Having the Biggest Impact on Better Serving Customer Needs
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Security Ranks as Most Important Factor when Choosing a Payment Method
A Third of US Adults Are Interested in Using Mobile Device Applications to Pay for Things in the Near Future