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Advertising on Video-On-Demand (VOD) Service May Find a More Engaged Audience Than on TV Alone
Ipsos Study Finds Higher Viewership and Advertising Recall Among Viewers of TV and Music Choice VOD Service Compared to TV Only
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Most (85%) Say Governments Should Work Closer Together to Address Online Threats, with Majority (83%) Agreeing that We Need New Rules about How Companies, Governments and other Internet Users Use Personal Data
Majority (57%) of Global Citizens are More Concerned
about Their Online Privacy, than One Year Ago -
Ipsos Loyalty: Customer Experience and Critical Incidents
Ipsos Loyalty carried out an extensive survey across seven sectors in the U.S. to understand the dynamics of Critical Incidents, which are defined as “Moment of Truth” experiences with customers — both good and bad.
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