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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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September 2025 LSEG/Ipsos Primary Consumer Sentiment Index
Consumer Confidence Declines As Both The Expectations and Jobs Sub-Indices Stumble
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Ipsos Strategy3 recognised by Forbes as one of the World’s Best Management Consulting Firms 2025
Ipsos Strategy3 has been recognised for the fourth year in a row.
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Americans call for greater unity in wake of Charlie Kirk shooting
Majority feel country near “a breaking point” in its disagreements over politics
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Most Americans oppose giving up checks and balances for a faster government
Majority believe America is one of the greatest countries in the world
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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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Digital Healthcare Navigation Faces Awareness and Accuracy Hurdles.
One in three healthcare provider directory users surveyed (33%) report they have encountered outdated or incorrect information.
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Traditional expectations around retirement may be weakening
Findings of an Ipsos poll conducted on behalf of Thrivent Financial
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The Intuition Illusion: Why The Audience Knowledge Gap Is Sabotaging Your Work
A knowledge gap between brands and their target audiences is undermining marketing effectiveness. Deriving powerful insights from consumer data, rather than relying solely on surface-level information or personal intuition, is key.
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More workers are back in the office, at least sometimes
The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker